An alt-right Facebook group is attempting to sabotage Rotten Tomatoes ratings for Walt Disneys upcoming superhero movie Black Panther.
A Facebook page called Down With Disneys Treatment of Franchises and its Fanboys created an event called Give Black Panther a Rotten Audience Score on Rotten Tomatoes.
Both the Facebook page and the event have since been removed.
The moderator of the page claimed credit for a concerted attack against Disneys Star Wars: The Last Jedi when it was released back in December. The aim was the same: Give the film rotten ratings.
The moderator self-identified as a member of the alt-right when HuffPost reached out to him in December. He told HuffPost that he was upset that the producers introduced more female characters into the Star Wars universe.
Before the Black Panther Facebook event was taken down, thousands of users had said they were either going or were interested in the event.
Rotten Tomatoes said Thursday that it was aware of the plan and that it would block any users engaging in hate speech in the comments.
We at Rotten Tomatoes are proud to have become a platform for passionate fans to debate and discuss entertainment and we take that responsibility seriously, the review aggregator said in a statement. While we respect our fans diverse opinions, we do not condone hate speech. Our team of security, network and social experts continue to closely monitor our platforms and any users who engage in such activities will be blocked from our site and their comments removed as quickly as possible.
The website has been the subject of much criticism and debate recently as its clout in Hollywood and on the performance of films has seemingly increased.
Representatives for Disney and Facebook were not immediately available for comment.
Black Panther, which opens Feb. 16, is expected to be one of Marvels biggest films. Advance ticket sales for the film have already broken Fandangos presales record for superhero movies. Rotten Tomatoes is owned by Fandango, of which Time Warner owns 30 percent and NBCUniversal owns 70 percent.
The film is expected to pull in $133 million in its opening weekend, according to estimates from analysts at Box Office Pro.
Black Panther boasts a predominately black cast. The film is based on the comic books created by Stan Lee and Jack Kirby in 1966 about TChalla, also known as the Black Panther, who is the king and protector of a fictional isolationist African nation, Wakanda, the worlds most technologically advanced country.
Black Panther was the first superhero of African descent in mainstream American comics.
Shares of Disney are down less than 1 percent in the past 12 months, while the S&P 500 index is up nearly 24 percent and the Dow Jones Industrial Average is up more than 31 percent.